Defaqto Limited is part of the Defaqto Group, www.defaqtogroup.com and is an independent product research business. It was formed in
April 1994 and originates, evaluates and distributes a vast array
of product information exclusively to the financial services industry.
It provides a range of database products, market reports and consultancy
services, including the market leading Aequos and the next generation
Aequos Engage product research tools.
Aequos offers full information on thousands of products from hundreds
of providers covering Mortgages, Savings, Loans and Credit Cards,
Life, Pensions, Healthcare, Investments (including ISAs), Offshore
and General Insurance products. All distribution channels are covered.
Defaqto's products are used by all leading financial institutions
including major UK Banks, Building Societies, Investment Houses and
Insurance Companies and by thousands of Independent Financial Advisers
and Insurance Brokers. Defaqto’s products or services are also
used by Government and Regulatory Bodies, including the FSA and IIB
and its data appears widely in the press.
In 2001 Defaqto was appointed the Data Collection Agent to the Financial
Services Authority's Comparative Tables Service.
The bedrock of Defaqto’s business process is the rigorous
examination of product and market information on a daily basis. Information
is extracted directly from product providers’ own technical
and marketing documentation. Strong working relationships with product
providers ensure a fuller understanding of products and market trends
and provide access to information that may not be readily available.
All information collected is qualified and any apparent contradictions
or points of confusion are investigated. All the information held
is regularly validated to ensure its accuracy. By combining a full
understanding of the market with an affinity for the needs of clients,
we present information with unrivalled clarity.
